Publications

Seregina, Usva and Astrid Van den Bossche (2022), Art-Based Research in the Context of a Global Pandemic, London: Routledge.

Seregina, Usva (2021), “Changing Our Bodies’ Relationships to Reality,” in eds. Katerina Paramana and Anita Gonzalez, Performance, Dance, and the Political Economy: Bodies at the End of the World, Bloomsbury.

Seregina, Usva (2021), “Breaking the Illusion of Reality: Exploring Reiterations of the Performance of Consumption,” in eds. Katerina Paramana and Anita Gonzalez, Performance, Dance, and the Political Economy: Bodies at the End of the World, Bloomsbury.

Bröckerhoff, Aurelia and Usva Seregina (2021), “Sticking Pieces Together: Representing Messiness in Consumer Research Through the Use of Collage,” Journal of Marketing Management.

Seregina, Usva Anastasia (2019), “Co-creating bodily, interactive, and reflexive knowledge through art-based research,” Consumption, Markets and Culture, https://doi.org/10.1080/10253866.2019.1634059.

Seregina, Anastasia (2019), Performing Fantasy and Reality in Contemporary Culture, London, UK: Routledge.

Seregina, Anastasia (2018), “Undoing Gender through Performing the Other,” Consumption, Market and Culture. https://doi.org/10.1080/10253866.2018.1512254

Seregina, Anastasia (2017), “Engaging the Audience through Videography as Performance,” Journal of Marketing Management. http://www.tandfonline.com/doi/abs/10.1080/0267257X.2017.1377753

Seregina, Anastasia and Oscar Christensson (2017), “Art-based research of consumer culture,” Synnyt/Origins 1/2017: 74-84. See whole article here.

Seregina, Anastasia and Henri Weijo (2017), “Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences, “ Journal of Consumer Research, DOI: 10.1093.

Seregina, Anastasia and John W. Schouten (2016), “Resolving identity ambiguity through transcending fandom,” Consumption, Markets, and Culture, DOI: 10.1080.

Seregina, Anastasia (2014), “Exploring Fantasy in Consumer Experiences”, in John W. Schouten, Diane M. Martin, Russell Belk (eds.), Consumer Culture Theory (Research in Consumer Behavior, Volume 16) Emerald Group Publishing Limited, pp. 19 – 33.

Seregina, Anastasia, Norah Campbell, Bernardo Figueiredo, and Hannu Uotila (2013), “A Pen”, Advances in Consumer Research, Vol. 41, eds. Simona Botti and Aparna Labroo, Duluth, MN, USA: Association for Consumer Research.
Winner of “Best Film Award, People’s Choice”
See video

Articles in conference proceedings

Seregina, Anastasia (2017), “Looking for Home in the Third Culture,” European Sociology Association Conference, 29.8.-1.9.2017, Athens, Greece.

Christensson, Oskar and Anastasia Seregina (2016), “Art-Based Research of Consumer Culture,” Conference on Art-Based Research and Artistic Research,  Aalto University School or Art, Design and Architecture,28.-30.6.2016, Helsinki, Finland.

Seregina, Anastasia (2015), “Theatre Aesthetics as a Guiding Tool to Understanding Consumers’ Fantasy Experiences,” Consumer Culture Theory Conference, 18.-21.6.2014, University of Arkansas, Fayetteville, AR, USA.

Seregina, Anastasia and Henri Weijo (2015), “When Wonder Woman and Superman Try to Have it All: Consumer Strategies of Assembling Work-Leisure Relations with Cosplay,” Consumer Culture Theory Conference, 18.-21.6.2014, University of Arkansas, Fayetteville, AR, USA.

Seregina, Anastasia (2014), “Exploring Fantasy as Part of Consumption: A Study of Live Action Role-Playing Games (LARP)”, Consumer Culture Theory Conference, 26.-29.6.2014, Aalto University School of Business, Helsinki, Finland.

Seregina, Anastasia, Elina Koivisto, and Pekka Mattila (2012), “Fan For Life? The Lifespan of Consumer Fanaticism”, 2012 Global Marketing Conference at Seoul, 19-22.7.2012, COEX, Seoul, Republic of Korea.
Winner of “Best Paper” award.

Seregina, Anastasia, Elina Koivisto, and Pekka Mattila (2012), “From Communality to Individuality: Building Identity through Brand Fanaticism”, Consumer Brand Relationships 2012 Conference, 4.-6.6.2012, Simmons School of Management, Boston, MA, USA.

Posters in conference proceedings:

Seregina, Anastasia (2016), “Looking for Home in the Third Culture,” Consumer Culture Theory Conference, 6.-9.7.2016, Lille Grand Palais, Lille, France.

Seregina, Anastasia (2013), “Exploring the performance of imagination through live action role-playing games”, Consumer Culture Theory Conference, 13.-16.6.2013, University of Arizona, Tucson, AZ, USA.
Winner of ”Best Poster Award, People’s Choice”

Seregina, Anastasia and Elina Koivisto (2012), “Putting all the I’s into Fanaticism: Multiple Fanaticisms in Identity-Building Projects”, Consumer Culture Theory Conference, 16.-19.8.2012, Said Business School, Oxford, UK.