“Play at Any Cost” – Our Journal of Consumer Research article is officially out!

Many years of work have finally paid off, and my research project co-authored with Henri Weijo has been officially published in the Journal of Consumer Research. The research was done in the context of cosplay and focuses on themes of ludic experiences, communal experiences, and how individuals negotiate these in the face of various emotional, material, temporal, and competence-related complications.

Find the abstract below. More info here and here.

Play at Any Cost: How Cosplayers Produce and Sustain Their Ludic Communal Consumption Experiences

Communal consumption is often described as inherently playful, with previous research mainly focusing on successful ludic communal experiences, and largely disregarding its potential pitfalls. Moreover, the marketer is usually seen as the primary facilitator of ludic experiences, which has marginalized the role of the consumer. This article explores how consumers produce and sustain ludic consumption community experiences in the face of growing instrumental costs. It assumes a practice theory lens, and is based on an ethnographic inquiry into cosplay, which is a time and resource intensive form of pop culture masquerade and craft consumption. Prolonged engagement in the cosplay community leads to growing emotional, material, temporal, and competence-related costs, which hinder playful experiences. Consumers practice modularization, reinforcement, and collaboration to overcome these costs and maintain the important ludic sensations that motivate communal engagements.


‘Find Me’

I am once again doing props and set design for the theatre group Thespians Anonymous. Tonight is the opening night of ‘Find Me’!!! More info here.

Busy Autumn

The autumn has been and will continue to be super busy!

I’m currently preparing for a gallery show I will take part in. It is organised by Helsingin Taideyhdistys and will take place 24.11.-2.12.2015 at Kaapelitehdas in Helsinki, Finland. I will be showing three paintings that have focused on the topic of construction of self in contemporary western society.

Also have begun working on a couple of new research projects, one focusing on aesthetics as part of qualitative research and another exploring the life experiences of Third Culture Kids (being one myself).

Art projects at the moment are focusing on concepts of nostalgia, capitalist peace, and human capital.